Cîroc Vodka is a brand that exhibits the spirit of celebration. The launch of Cîroc Pineapple embodies that spirit in a tropical way. The beautiful cocktails were shot by Yücel Erdogan. The striking photographs of Cassie were shot by Russell James. After being involved in both pre and post production processes for these shoots, I designed the layouts using these assets.
Cîroc Step Into The Circle was a campaign that launched the winter of 2014 and emphasized celebrations with our loved ones, our circle. Human connection makes our experiences memorable, and this creative campaign invites consumers to join the movement and indulge in wonderful celebrations by joining the Cîroc circle.
I was responsible for the art direction of the Cîroc cocktail menus that showcased Cîroc's participation in a program by the Renaissance Hotel that featured local artists and encouraged guests to immerse themselves in the culture of a new place. The cocktail menus combined the "Art of the Cocktail" in a way that complimented and showcased an artist's work.