Steel rod, wood, foam, fabric, electrical components.
Collaborative project with Jen Spatz and Ethan Mok.
Re-thinking telepresence as a method of connection. Starscape allows two people from a distance to share a moment of looking at the stars together.
Beeswax, wood, electrical components.
Installed: Tribeca Film Festival 2016, Alongside "the bomb" world premier; RISD Industrial Design Triennial, "We Start from Making," October 2016, RISD Industrial Design Gallery, "Nuclear Disarmament" January 2016.
N Square – with backing from Ploughshares Fund, Carnegie, Hewlett Foundation, MacArthur Foundation, and Skoll – challenged a group of RISD graduate students to participate in their mission of reinvigorating the conversation around nuclear disarmament.
"FACELESS" is the result of Erica Efstratoudakis, Allison Davis, and Charlotte McCurdy taking up that challenge.
After WWII, The Marshall Islands had been entrusted to the U.S. by the United Nations as a “trust territory” for its protection. Instead, the United States used the territory as a nuclear test site, and detonated the equivalent explosive power of 1.6 Hiroshima-sized blasts, every day, for twelve years between 1946 and 1958. The people from the test atolls, Bikini and Enewetak, and the fallout atolls, Ronelap and Utirik, are still affected. Entire communities were indefinitely displaced from their homes, and birth mutations caused by radiation are still a prominent problem today. The nuclear testing occurrence on the Marshall Islands is just one example of the uncontrollable destructive proclivity of nuclear weapons. Their possession creates an unfair imbalance in power that places greater value on one life over another.
Alter Ethos is a sculptural art installation and publication that was inspired by the ancient philosophy and analyses of rhetoric. In this school of thought, emotional reactions to our experiences are directly based upon our perception of ourselves, which alters according to our perception of our reality. Essentially, one perceives oneself a certain way and expects to project that perception onto others. Emotions are impacted by the incongruity of how others perceive you in contrast to your perception of yourself. Thus, our emotions are rhetorical constructions that shift based on our perception of the outside world.
The installation consists of a series of busts sculpted out of plaster that are juxtaposed against fragmented pieces of mirror and clear plexiglass through which viewers will view their reflection combined and distorted with somebody else. Two of the busts are altered, as they are front pieces grafted together to signify the contrast between the inward and the outward. The ambiguity of the busts confuses the identities of the viewers themselves. This addresses the anxieties that surround self-perception and creates an interactive experience that immerses the viewer into a situation where they become fragmented from their own projected image.
Alter Ethos was installed in a gallery at 62 Walker Street in Soho in New York City in May 2013. The exhibition was called De Facto, which from Latin translates to “concerning fact.”
A design experiment.
How can design create sensory experiences?
Our senses filter our interpretations and perceptions of the reality in which live. How can we use these filters to create more immersive sensory experiences? What are the associations with the different senses? How can we find the nuanced intersections between them to heighten emotional impact of design interventions?
This sensory test was an experiment designed to dissect these questions. Participants were asked to touch and smell different samples and indicate what colors and shapes they associated with them.
Process-based design experiment.
We live in a world in which our existential landscape is constituted by our exposures to others and our surroundings. We are influenced by our environments both consciously and subconsciously, and advances in technology, particularly social media, have heightened the degree to which we are influenced by others because of the extreme accessibility to all. But what does this say about our individuality? Are the decisions we make truly autonomous, or have they been collectively made for us as a compilation of all of our conscious and subconscious influences? If our decisions are a result of global thought, what are the implications of this? How does collective input affect the output?
"The Exquisite" Shoe was an experiment conducted to test the output of collective input as it relates to the design of a highly functional and expressive product: the shoe. After collecting data about what the idea of a perfect shoe is, I prompted fellow designers to collectively design shoes as described by the public. The design tactic was based on the Surrealist concept "The Exquisite Corpse," through which stories and paintings were created collectively. The results proved to be very interesting and raise further questions about the idea of universal design.
A speculative project on the implications of synthetic biology in manufacturing.
What does it mean to design a living organism? Is it ethical to apply logical engineering principles to organic living materials? Can a harmonious balance really be achieved between the unpredictable nature of biological systems and the structured components of engineering and manufacturing? Or will one field inevitably overtake the other and cause more harm than good?
SeeDesign is a speculative investigation around the uses of this combination of technology and biology is essential to informing future designers, engineers, scientists, and manufacturers about the potentialities of the field. It examines the implication of a speculative technology that makes biological manufacturing accessible by 3D printing seeds. The project raises questions like what does it mean to manufacture a living organism as a commodity? Could our interactions with genetically modified organisms in products produce the same fears associated with GMOS that we have today? Would these fears be realized in a different way by altering our own genetic codes and our relationship with nature?
A series of speculative discursive objects that provoke thought about a post-nuclear world in a satirical manner.
Bubble suits is a packaging and preservation system for objects and people in a post-nuclear world. Because of the soot in the atmosphere, clean air would be a privilege. Bubble suit is a humorous take on a system of packaged clean air to protect objects and people from contamination.
The beauty of book cover design is in the delicate balance between visually telling a story and not revealing too much so as to ruin the book. It is the practice of communication design in one of its purest forms. My book covers incorporate a variety of styles and techniques, each pertaining to its respective story. They subtly display symbolism found in the books through concept, materials and layout.
The gender roles we were born into were not created yesterday. In fact, they were created centuries ago and although times are changing, most of the roles we are expected to play are still prominent. What would happen if these roles were to be switched? Or at least the lines between them crossed? Modern women have certainly started blurring the boundaries that separate men and women through style and art. Women will no longer be portrayed as the “virgin, housewife, or sex object,” but will alter these conceptions. Mulier is a publication that reveals this beautiful and real depiction of women through areas such as fashion, style and art.
X is the name of the game. It is a simple card game that models diplomatic relations between countries with regard to nuclear weapons and disarmament.
In the game, colored cards with shapes on them represent non-nuclear sources of power and influence on the international stage. X cards represent nuclear weapons. Players match and trade shape cards according to certain rules. This process models negotiation, cultural influence, and trade. Players also discard X cards through a defined process that makes them less powerful in the short term but helps them to win the game. The game ends when any player has discarded all of their X cards.
The goal of the game is to amass the shape cards through normal gameplay, while simultaneously discarding X cards. However, X cards give players leverage over other players with fewer X cards, so it is important for players to discard strategically and in cooperation.
Just as with nuclear weapons, any player possessing an X card puts all players at risk, and the more undiscarded X cards there are in play, the greater the risk for everyone. Additionally, players are penalized for continuing to hold X cards when the game ends.
Inspired by Dante Alighieri’s Divine Comedy, this set of wine bottles represents the three different stages in the story: hell (red wine), purgatory (rose wine), and paradise (white wine). The series is called Tenute Alighieri. The labels use geometric shapes that are inspired by ancient imagery associated with the story. They also incorporate line work that symbolizes the different levels within the stages.
"The Next Level" campaign.
The concept “The Next Level,” was published as the launch campaign of Deleón. The concept implies that Deleón is a cut above the rest. It is no longer comparable to other tequilas, as it is automatically considered a level above. The creative features beautiful, elegant bottle shots that hero the product.
Deleón Tequila is a brand that represents luxury, seduction and edginess. The concept for the launch campaign underwent various rounds that explored visual ways to symbolize the characteristics of this high-end brand.
The first concept, “Access Granted,” is inspired by mythological sirens. The song of the sirens was irresistible to men passing, even though they were dangerous creatures. The layouts incorporate metallic women that represent the seductive sirens, entrancing anyone who goes near. They embody the cap which signifies the world of Deleón. The tagline “The Devil is in the details” expresses the excitement that is found in danger.
The second concept incorporate a snake to symbolize temptation in reference to the biblical story of Adam and Eve. Like the brand, the snake is beautiful and elegant but also evokes a sense of danger and edginess. The tagline challenges the consumer to try and resist, insinuating that it is impossible to not indulge in the temptation.
Cîroc Vodka is a brand that exhibits the spirit of celebration. The launch of Cîroc Pineapple embodies that spirit in a tropical way. The beautiful cocktails were shot by Yücel Erdogan. The striking photographs of Cassie were shot by Russell James. After being involved in both pre and post production processes for these shoots, I designed the layouts using these assets.
Cîroc Step Into The Circle was a campaign that launched the winter of 2014 and emphasized celebrations with our loved ones, our circle. Human connection makes our experiences memorable, and this creative campaign invites consumers to join the movement and indulge in wonderful celebrations by joining the Cîroc circle.
I was responsible for the art direction of the Cîroc cocktail menus that showcased Cîroc's participation in a program by the Renaissance Hotel that featured local artists and encouraged guests to immerse themselves in the culture of a new place. The cocktail menus combined the "Art of the Cocktail" in a way that complimented and showcased an artist's work.
Explorations, studies, and models in metal, wood, foam, and paper.
This 'design for social change' campaign is meant to raise awareness about the harm of littering cigarette butts, something millions of smokers do everyday without realizing the dangerous effects it has on our environment and on us. Smokers hardly respond to serious ads since they are overused. These graphic posters are light-hearted and playful but still informative of some of the shocking statistics regarding cigarette butt litter.
The posters were hung outside Parsons the New School for Design in New York City and were noticed by students smoking outside. Instead of littering, they disposed of their cigarette butts properly.
A collection of a few pieces and sketches that explore a variety of materials and techniques including oil paint, graphite, charcoal, pastels, pen, and experimental typography.