PUMA x Helly Hansen

For PUMA’S 19AW collaboration with Helly Hansen, we created a campaign revolving around the notion of escape. Escaping into nature. Models are captured in vast, beautiful landscapes, as if they have left one world to enter another. The scenes are awe-inspiring and represent the value in cherishing the outdoors, something very important to both the PUMA and Helly Hansen brand identities.

My role: Art Director. Concepted the campaign and oversaw the production of visuals in all pre and post phases.

Team: Photographer: Adriaan Louw // Set: Timon Salzgeber, Elise Findley // Hair: Tania Becker // Make-up: Sarah Francis // Stylist: Carlee Wallace // Models: Anastasia Vedmedenko, Sean Lyles