Cruise Rider

Cruise Rider is a bold, colorful footwear style that  lives in a world of vibrant illustrations. Bright and expressive lines vibrate around the star, Winnie Harlow, adding a playful and punchy sense of energy to the imagery.

My role: Art Director. Concepted the campaign and oversaw the production of creative in all pre and post phases.

Team: Photographer: Amber Asaly // DP: Dustin Stanek // Props: Ali Gallagher // Hair: Alexander Armand // Make-up: Adam Burrell // Stylist: Jason Bolden // Talent: Winnie Harlow