RS Curve

The design of the shoe layers curvy waves of tooling, hence the name. The campaign creative plays on the curve idea, using an extreme fish-eye lens to warp and distort the imagery. The set design consists of vibrant colors and geometric patterns to exaggerate the curve effect and manipulate the orientation of the product. The resulting artwork is futuristic, trippy, and imaginative.

My role: Art Director. Concepted the campaign and oversaw the production of creative in all pre and post phases. Worked with fellow art director and partner Nico Reilly to design the patterns in the set.

Team: Photographer: Buck Squibb // Videographer: Buck Squibb // Video Editor: Jak Ritger // Set designer: Verne Cordova