PUMA x Cara x Balmain

Created in collaboration with Cara Delevingne, Balmain, Maaven, and Papaya Films, this is not your average boxing campaign. Instead, we explore boxing and the art of the fight as a metaphor for deeper themes. The fight itself is dissected and its visual cues tell the tale of universal dualities and beautiful tensions. The visuals and videos tell the story of human connections, fragmented identities, and conflicting emotions, that by opposing each other, work together to create the whole self. 

My role: Oversaw post production process of imagery. Created layouts for OOH and PR needs. Designed in-store executions. Assisted with video cuts to ensure communication and storytelling is clear.

Team: Director: Philippa Price // Director of Photography: Jordan Black // Photographer: Brianna Capozzi // Art Director: Michal Pilat // Product Photographer: Ivan Lanz // Models: Cara Delevingne, Mariah Bahe, Aeng, Cassils, Kévin Bago, Robinson Bloulet, Lily Buckley, Helen H, Dudley O’Shaughnessy