Future Rider

The Future Rider shoe lives in a world of play, where animated elements trickle into the real world. Starring singers Cordae and DaniLeigh, the creative blends the real and the digital by adorning the streets of LA with playful digital illustrations. Expressive posing, cheerful energy, and a neon color scheme tell a youthful story, full of excitement, motion, and spirit.

My role: Art Director and illustrator. Concepted the campaign and oversaw the production of visuals in all pre and post phases. Illustrated some of the images.

Team: Photographer: Cameron McNee // Video Director: Chris Powers // Videographer: Zach Sky // Illustrator: Robert Shields // Hair: Jay Nixon // Make-up: Kevin Wade, Maira // Stylists: Toreno, Mark Clark // Set Designer: Michael Wanenmacher // Talent: Cordae, DaniLeigh